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Boris Becker Tennis

2007-2008

International Brand Marketing Manager

Int’l Brand Marketing Manager

January 2007 – March 2008

 Responsible for All marketing activities for Boris Becker Tennis

  • * Led introduction strategy for the new Boris Becker Tennis brand
  • * Concept of the new Boris Becker Tennis symbol: The Serveman logo
  • * Catalogues, flyers, add templates, autograph cards, etc.
  • * Photo-shoot in Bahrain for new apparel and racquet collection
  • * Press conference in Hamburg to launch new Boris Becker Tennis brand to international press
  • * POS displays for better in-store product presentation
  • * Launch of new Boris Becker Tennis web-page: www.borisbecker.com
Brand Launch 2007
Home Page
BB Events
Signature Line 2008
BB Logo Development
BB Logo Development
BB Racquet Display
BB Racquet Collection 2007
BB Photoshooting
Benjamin Becker Promo
BB Victory
BB Photoshooting
BB Attiva Collection
BB TEAM Apparel
Benjamin Becker Promo
BB Launch Poster
1. Serveman Poster May 07
BB Apparel 2006
BB Key Visual color 2007
BB Apparel 2006
BB Apparel Poster Jan 08
Signature Line 2008
BB Apparel 2006