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Boris Becker Tennis

2007-2008

International Brand Marketing Manager

Int’l Brand Marketing Manager

January 2007 – March 2008

All marketing activities for Boris Becker Tennis

  • * Led introduction strategy for the new Boris Becker Tennis brand
  • * Concept of the new Boris Becker Tennis symbol: The Serveman logo
  • * Catalogues, flyers, add templates, autograph cards, etc.
  • * Photo-shoot in Bahrain for new apparel and racquet collection
  • * Press conference in Hamburg to launch new Boris Becker Tennis brand to international press
  • * POS displays for better in-store product presentation
  • * Launch of new Boris Becker Tennis web-page: www.borisbecker.com