CURRICULUM VITAE

November 2016 –
present

 TReGo Trolley, Cargo Bike Innovation

Frankfurt (Germany), Tel Aviv (Israel), Ägeri (Switzerland)

Head of Global Sales and Marketing

Global Sales & Marketing Responsible for global marketing & distribution activities 

      • * Launched global KICKSTARTER Campaign, exceeding 150% of funding goal
      • * Defined Brand- & Productpositioning strategy
      • * Scripted, directed & produced “Concept-Introduction-Film”
      • * Defined & implemented digital marketing campaign
      • * Managed global PR relations (Bloggers, Industry Magazines, etc.)
      • * Acquired new global distribution partners & retailers
      • * Managed pricing structure (export-, wholesale- & retail-price)

November 2014 –
November 2016

 WESCHE45, Brand Activation Consultancy

Ägeri (Switzerland)

Owner, Global Brand Marketing Consultant

Global Brand Consultant Focused on supporting start-up companies in global marketing & distribution activities 

      • * Managed global branding projects, product launch plans & sales activation initiatives
      • * Defined marketing mix strategies & adapted communication to relevant markets
      • * Created memorable brand communication strategies
      • * Managed digital & social media platforms
      • * Coordinated comprehensive market research studies
      • * Assessed competitive landscape & market situations
      • * Established relationships with agencies, media & other partners
      • * Directed pilot run activities
      • * Clients: Zino’s PizzaBox, Burlex, ezBOX, International School of Central Switzerland

 

June 2008 –
July 2014

Bildschirmfoto 2013-10-18 um 11.12.33 POLAR ELECTRO OY, Heart Rate Monitors

Steinhausen (Switzerland)

International Retail Marketing Manager

Retail Marketing Manager Responsible for developing and improving Polar’s global in-store presentation

      • * Led the development of global retail brand strategy
      • * Created new retail solutions that enhanced brand appearance and product presentation
      • * Defined global retail strategy, explained & justified new direction to CEO & Board of Directors
      • * Guided subsidiaries during implementation process & supported execution
      • * Conducted extensive customer & retail research: Tracked results & leveraged insights to improve presentation solutions
      • * Established new on-line ordering system for efficient global display transportation
      • * Ensured appropriate Polar brand appearance & product presentation at retail by guiding subsidiaries & distributors
      • * Led project team in the development of Polar’s new Shop-in-Shop system
      • * Defined & developed trade engagement concepts
      • * Improved commitment at the trade level with new solutions
      • * Coordinated extensive market research surveys to enhance international retail understanding
      • * Cooperated with the International Sales Department & country marketing teams
      • * Developed seasonal in-store campaigns
      • * Managed & allocated global retail marketing & event budgets
      • * Created effective retail marketing support for product launches
      • * Briefed external agencies on new retail solution projects: IRIS London, RTC UK, DisplayPlan USA, 19Ltd, TOTEMS
      • * Directed agencies during creative development and managed production process within given budgets
      • * Oversaw far east production in frequent visits, guaranteeing highest production quality standard
      • * Increased brand appearance & sell-through
      • * Led global brand harmonization process with focus on brand identity
      • * Ensured global brand consistency at retail & events (Corporate CI)
Event Manager Responsible for developing & implementing Polar’s new global event concept

      • * Coordinated Polar’s international trade-show appearances 2009-2014 (ISPO, FIBO, Eurobike)
      • * Concept focused on enhancing brand experience & product presentation
      • * Developed new interactive presentation tools for enhanced brand interaction
      • * Guided subsidiaries, distributors & international event team
      • * Cooperated with International Segment Managers to ensure successful product launches
      • * Directed agencies during creative development: TOTEMS, ARNO, DisplayPlan
      • * Managed production & set-up processes within given budgets

January 2007 –
March 2008

Delta orange:white:white BORIS BECKER Tennis GmbH, Tennis Brand

Baar (Switzerland)

International Brand Marketing Manager

Brand Marketing Manager Responsible for all marketing activities for Boris Becker Tennis

      • * Developed marketing strategy & introduction plan for the new Boris Becker Tennis brand
      • * Coordinated the creation and finalization of the new Boris Becker Tennis symbol: The “Serveman” logo
      • * Prepared and executed worldwide marketing launch plans
      • * Created Sales & Marketing materials to launch the brand: catalogues, flyers, add templates, etc.
      • * Organized and set up photo-shoot in Bahrain for the 2007-08 Boris Becker Tennis apparel collection
      • * Created POS displays for better in-store product presentation
      • * Coordinated the set up and launch of the new Völkl Tennis and Boris Becker Tennis web pages: www.voelkl-tennis.com & www.borisbecker.com
      • * Organized press conferences, launching the new brand

November 2004 –
December 2006

new VT logo Kopie VÖLKL TENNIS GmbH, Tennis Brand

Baar (Switzerland)

International Sales & Marketing Manager

Responsible for all Sales & Marketing activities for Völkl Tennis & Boris Becker Tennis products in: North America, Central & South America, Asia and Australia

Sales Manager

      • * Developed & implemented Sales plans in all countries
      • * Customized concepts for each individual market supporting local efforts
      • * Managed & controlled forecast- and order systems
      • * Assisted each country in the organization of sales clinics and sales meetings
      • * Responsible for the organization of yearly International Sales Meetings
      • * Coordinated demonstration days with sponsored players and legends:
          • * Active players: Radek Stepanek (ATP#9), Dominika Cibulkova (WTA#15), Sam Stosur (WTA#10), Jiri Novak (ATP#8), etc.
          • * Legends: Boris Becker, Henri Leconte, Mats Wilander, Pat Cash, Yannick Noah

  Marketing Manager

      • * Conceptual planning of communication strategy for product launches
      • * Dealer catalogs & consumer brochures
      • * Implementation & financial controlling of all international marketing & advertising activities
      • * Briefed & managed advertising agencies IRR (AUT) & Kunde Co (DK)
      • * Relaunched homepage: www.voelkltennis.com
      • * Organized & set up photo-shooting sessions for Völkl Tennis with Boris Becker
      • * Market research: Analyzed international needs & assured timely delivery of trade-marketing tools

July 2001 –
October 2004

new VT logo Kopie VÖLKL TENNIS GmbH, Tennis Brand

Straubing (Germany)

International Product Manager Racquet Sports

Product Manager Active Product Manager with full responsibilities for the tennis product portfolio: Tennis racquets, bags, accessories (strings, grips, etc.), and apparel

      • * Designed new & innovative racquets onto manufacturable & marketable finished products
      • * Worked closely with R&D Department in the creation of new technologies & innovations: CATAPULT, Sensor Plus Handle System, V-Engine, DNX, PowerArm, etc.
      • * Worked with and briefed external design agencies: Fuhrman Designs, Continuum, Milani, Tagger Designs
      • * Addressed desired function, cosmetics, market appeal & manufacturability for a successful product introduction
      • * Provided effective transition of tennis racquet designs from the prototyping stage through commercialization & into production
      • * Defined racquet-series & -parameters/specifications
      • * Produced all technical information sheets & maintained all development activities to the product
      • * Organized & supervised international play-test team
      • * Managed the world-wide product testing procedures, accumulated results & finalized products for mass production
      • * Ensured that all materials, processes, prototypes & development samples were fully tested to ensure adherence to Völkl Tennis’ high quality standards
      • * Checked cut-off dates at the right time in order to secure on time production & delivery
      • * Developed the tennis products at a cost-sensitive level without ruining design/product features
      • * Positioned price structure of product ranges
      • * Exhibited a continuous interest in & awareness of new market developments
      • * Observed market trends, customer needs and competitor behavior & used these to create future product ranges
      • * Frequent travels to Asian manufacturers to support follow-up activities necessary in the product creation process (Hong Kong & Shenzhen)
      • * Worked closely with the Marketing & Sales Department, assisting in the development of commercializing concepts for market introductions

August 2000 –
May 2001

Kinowelt logo SPORTWELT Beteiligungs-GmbH, Sports Marketing Firm

Düsseldorf (Germany)

Marketing Manager

Marketing Manager Consultant for Major German Soccer Clubs: 1. FC Union Berlin (Division 3) and VfB Leipzig (Division 4)

      • * Developed strategies to attract new sponsorship possibilities
      • * Supported clubs in acquiring new sponsors
      • * Supported in coordinating fan festivals to attract new memberships
      • * Assisted in developing marketing strategies for new stadium complex in Leipzig (Zentralstadion)
      • * Coordinated SPORTWELT’s Trade-Show appearances in Munich (ISPO) and Frankfurt (Sport Business Days)
      • * Assisted in the organization of VIP festivities for the German Cup Final (DFB-Pokal) in Berlin in May 2001
      • * Translated various documents from English into German

June 1997 –
June 1999

Voelkl_ohnePC VOLKL SPORT AMERICA, US Distributor of winter & summer sports

West Lebanon NH/Chicago IL (USA)

Regional Sales Manager

Regional Sales Manager Mid West Territory Manager for: Michigan, Indiana, Illinois, Ohio, Minnesota, Wisconsin, North&South Dakota, Kansas, Nebraska, Iowa, Missouri, Wyoming, Montana, and Idaho

      • * Represented all Völkl Tennis products: racquets, bags, & accessories
      • * Provided sales assistance, servicing, clinics, & promotions for 77 accounts
      • * Set up & managed a team of teaching professionals & VIPs in the Mid West
      • * Created a sales team of Regional Promotional Assistants throughout the Mid West
      • * Organized promotional demonstration days each month
      • * Marketing-, Promotion- & Product-development-assistant
      • * Moved to Chicago to head up the Mid West office for Völkl Tennis
      • * Assisted in demonstration days with John McEnroe in Greenwich CT, Dallas TX, Washington DC, and San Diego CA
      • * Increased dealer base form 17 to 88 accounts in the Mid West
      • * Increased sales by 440%