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2008-2014

International

Retail Marketing Manager

International

Event Manager

Int’l Retail Marketing Manager

2008 – 2014

 Responsible for developing and improving Polar’s global retail presence

  • * Defined new global retail strategy
  • * Ensured appropriate Polar brand appearance and product presentation at retail
  • * Developed new retail solutions
  • * Managed global Retail Marketing Budget
  • * Coordinated int’l market research
  • * Enhanced brand appearance & product presentation at sports retail
  • * Implemented new on-line ordering system 
  • * Guiding subsidiaries & distributors during implementation
  • * Development of Polar’s new Shop-in-Shop system
  • * Defined and developed trade engagement concepts (Test Package)
  • * Improved commitment at the trade level
  • * Coordinated extensive market research surveys 
  • * Cooperated with the International Sales Department and country marketing teams
  • * Developed seasonal in-store campaigns
  • * Creating effective retail marketing support for product launches
  • * Briefed & directed external agencies on new retail solution projects: IRIS London, RTC UK, DisplayPlan USA, 19Ltd, TOTEMS
  • * Directed agencies during creative development
  • * Managed production process within given budgets
  • * Oversaw far east production in frequent visits (QC checks)
Window Tray Double Max Performance
IMG_0009_3
ML Retail Tool 2
ISPO 2013 j
Bildschirmfoto 2013-10-18 um 13.11.38
Bildschirmfoto 2013-10-18 um 13.57.32
ON COUNTER cube with product
Event Disply Touch & Feel a
Polar Display 132 VIS.pdf
001_PGL9084
IMG_0031_1
ARNO T&F 12.9.13.pdf
ispo2010 III
10 inch Monitor  SC#53B9BC
Bildschirmfoto 2013-10-18 um 11.27.23
XS Display 1
Screen shot 2011-03-#53B4D3
ML Base Unit T&F Topper Retail Tool
FSU with product
IMG_0042_2

 

Int’l Event Manager

2008 – 2014

Responsible for developing Polar’s new global event appearance

  • * Managed international trade-shows (CES, ISPO, FIBO, Eurobike, etc.)
  • * Led design of new global event appearance
  • * Directed agencies during creative development
  • * Developed event strategy to fulfill market needs
  • * Ensured global consistency & local relevancy
  • * Collaborated with Country Marketing Teams to deliver event tools that were fully integrated into the overall marketing mix & supportive of brand goals
  • * Tracked event results & leveraged insights to continuously improve marketing solutions
  • * Conducted pre- and post event evaluations
  • * Cooperated with International Segment Managers to ensure successful product launches
  • * Managed strategic relationships with event agencies and organizers
  • * Briefed external agencies during development process: TOTEMS, ARNO, DisplayPlan
  • * Developed interactive presentation solutions that inspired and engaged consumers, enhanced product & brand experiences
  • * Controlled event budget to maximize ROI
  • * Managed production & set-up processes within given budgets
  • * Promoted event exposure in social media (Facebook, YouTube, etc.)
  • * Full responsibility over physical marketing goods like team outfit, flyers, give aways and the logistics to make them available locally
  • * ISPO: 140m2; CES: 100-120m2; FIBO: 90m2; Eurobike: 80m2; Marathon Events 20-60m2
ISPO 2014
ISPO 2014
ISPO 2011
Polar Fibo 2010
ISPO 2013
Polar Product Displays ISPO 2010
Touch & Feel Displays
ISPO 2010 Touch & Feel
ISPO 2013
ISPO 2013
ISPO 2009
ISPO 2009
ISPO 2009
ISPO 2012
ISPO 2013
Ispo 2010