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2016-2017

Head of Global Sales & Marketing

Global Sales & Marketing

November 2016 – November 2017

 Responsible for marketing activities & sales acquisitions

    • * Managed Kickstarter Campaign
    • * Launched global KICKSTARTER Campaign, reached 150% of funding goal
    • * Defined Brand- & Productpositioning strategy
    • * Scripted, directed & produced “Concept-Introduction-Film”
    • * Defined & implemented digital marketing campaign
    • * Managed global PR relations (Bloggers, Industry Magazines, etc.)
    • * Acquired new global distribution partners & retailers
    • * Managed pricing structure (export-, wholesale- & retail-price)

    Check out the original KICKSTARTER campaign here.

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