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2016-2017

Head of Global Sales & Marketing

Global Sales & Marketing

November 2016 – present

Managed Kickstarter Campaign

  • Launched global KICKSTARTER Campaign, exceeding 150% of funding goal
  • * Defined Brand- & Productpositioning strategy
  • * Scripted, directed & produced “Concept-Introduction-Film”
  • * Defined & implemented digital marketing campaign
  • * Managed global PR relations (Bloggers, Industry Magazines, etc.)
  • * Acquired new global distribution partners & retailers
  • * Managed pricing structure (export-, wholesale- & retail-price)