Hi, it's Zak.
Activating brands
is what I do.

Hello, it's Zak.
Activating brands
is what I do.

Hello, it's Zak.
Activating brands
is what I do.

About Me

Mr. Sinek hit the nail on the head. It’s the “Why” that inspires us and makes the difference in our purchase behaviour. We all want to be around products that reflect our values. Our clothes, shoes, phone, products we love, because we trust the brands.

I am fortunate enough to have worked for some great brands that represented my values. This page is dedicated to those projects and my 20 years in the Sporting Goods Industry. Between Product Management, Global Sales, Brand-, Retail- and Product-Marketing, I’ve led some great teams and been part of some amazing projects . Here’s to the “why” in all of them!

Pro7
"Das Ding des Jahres"

Pro7
"Das Ding des Jahres"

2019: Exciting times with TReGo on German TV. We introduced our innovation to millions of viewers on Pro7’s “Das Ding des Jahres” (Gadget of the year).  This show put us on the map, the cycling industry took notice, which ultimately lead to a cooperation with an international cycling brand.

2016-2020
Partner, Global Sales & Marketing

2016-2020
Partner, Global Sales & Marketing

The TReGo trolley is a high-end transportation trolley that connects to bikes and transforms them into a practical cargo-bikes in no time. The brilliant designer Ofir Yadan created a stunning innovation, but needed support to create the awareness necessary to introduce his invention to a global audience. I started as a consultant and played an integral part in leading TReGo to a successful KICKSTARTER Campaign in 2017

After that I joined as a partner, responsible for generating sales with the appropriate communication. The game changer came when I was able to get us  onto a German TV show “Gadget of the year” (Pro7’s Das Ding des Jahres). The nationally televised show not only catapulted sales and awareness, but ultimately lead to a partnership with an international cycling brand. Today, they are licensing TReGo and selling it under their brand name to retailers around Germany and Austria.

The TReGo trolley is a high-end transportation trolley that connects to bikes and transforms them into a practical cargo-bikes in no time. The brilliant designer Ofir Yadan created a stunning innovation, but needed support to create the awareness necessary to introduce his invention to a global audience. I started as a consultant and played an integral part in leading TReGo to a successful KICKSTARTER Campaign in 2017

After that I joined as a partner, responsible for generating sales with the appropriate communication. The game changer came when I was able to get us  onto a German TV show “Gadget of the year” (Pro7’s Das Ding des Jahres). The nationally televised show not only catapulted sales and awareness, but ultimately lead to a partnership with an international cycling brand. Today, they are licensing TReGo and selling it under their brand name to retailers around Germany and Austria.

2008-2014
Global Retail Marketing

Polar is the inventor of heart rate monitoring! It was a thrill to experience the full power of a market leading brand and the leverage it has with retail. In 6 years, I conducted extensive market research to define the new global retail strategy and then led the global implementation with our subsidiaries around the world.

The new retail strategy included a universal Shop-in-Shop system that was centred around increasing customer-product interaction. Our new “touch & feel” solutions led to an improved trade commitment and resulted in a higher product sell-through rate. Coordinating the design, production, on-line ordering system and global roll-out proved to be a rewarding task.

I’m proud to say, that I still wear my Polar every day. 

Polar is the inventor of heart rate monitoring! It was a thrill to experience the full power of a market leading brand and the leverage it has with retail. In 6 years, I conducted extensive market research to define the new global retail strategy and then led the global implementation with our subsidiaries around the world.

The new retail strategy included a universal Shop-in-Shop system that was centred around increasing customer-product interaction. Our new “touch & feel” solutions led to an improved trade commitment and resulted in a higher product sell-through rate. Coordinating the design, production, on-line ordering system and global roll-out proved to be a rewarding task.

I’m proud to say, that I still wear my Polar every day. 

2004-2008
Brand Management

Growing up in West Germamy in the mid 80ies, means getting sucked into the tennis boom. Everybody was playing tennis and watching tennis. That’s where my passion for the sport began.  Some 15 years later, i found myself on the tennis court with the man that got me there in the first place. Boris Becker, larger than life, was a thrill to work for. In our 4 year collaboration, we successfully introduced his new Boris Becker Tennis brand globally and designed innovative tennis racquet-, apparel- & bag collections. I led our advertising agencies as we worked out market introduction strategies, incorporating Boris Becker’s personal desires. The energetic atmosphere brought the best out in everyone, as it ignited the design of the company’s new recognizable symbol that helped kickstart the brand: “The SERVEMAN” logo.

Growing up in West Germamy in the mid 80ies, means getting sucked into the tennis boom. Everybody was playing tennis and watching tennis. That’s where my passion for the sport began.  Some 15 years later, i found myself on the tennis court with the man that got me there in the first place. Boris Becker, larger than life, was a thrill to work for. In our 4 year collaboration, we successfully introduced his new Boris Becker Tennis brand globally and designed innovative tennis racquet-, apparel- & bag collections. 

I led our advertising agencies as we worked out market introduction strategies, incorporating Boris Becker’s personal desires. The energetic atmosphere brought the best out in everyone, as it ignited the design of the company’s new recognizable symbol that helped kickstart the brand: “The SERVEMAN” logo.

1997-2008
Product, Sales & Marketing

I devoted 9 years of my professional career to elevating the market presence of the Völkl Tennis brand globally. Designing award winning tennis racquets along with developing messages that resonated with the target audience, were all factors that made Völkl Tennis a house hold name in the tennis industry back in the 2000s.

Working for a small brand with a small marketing budget might have limited our possibilities, but it forced us to be innovative. The foundation of our success was based on a strong product offering and establishing good relationships with partners around the world. Real tennis technologies combined with a selective distribution strategy is what set the brand apart. Supporting our sales teams with the right sell-in and sell-out tools where key success factors that helped us stand out at retail.

I devoted 9 years of my professional career to elevating the market presence of the Völkl Tennis brand globally. Designing award winning tennis racquets along with developing messages that resonated with the target audience, were all factors that made Völkl Tennis a house hold name in the tennis industry back in the 2000s.

Working for a small brand with a small marketing budget might have limited our possibilities, but it forced us to be innovative. The foundation of our success was based on a strong product offering and establishing good relationships with partners around the world. Real tennis technologies combined with a selective distribution strategy is what set the brand apart. Supporting our sales teams with the right sell-in and sell-out tools where key success factors that helped us stand out at retail.

2016-present
Owner, Brand Activation Consultant

After 15 years in the sports business, I founded my own brand activation consultancy with the goal to support innovative start-ups. My focus lies in creating product launch plans and guiding these new entrepreneurs on their quest to global relevance.

My partners have created some amazing products and services, but need direction on how to bring their innovations to market. They often struggle with prioritizing their work load and my experience has helped these brands focus on the big picture again. The “WHY are you doing what you do” is at the core of every launch strategy and has led to many successful brand messages.

After 15 years in the sports business, I founded my own brand activation consultancy with the goal to support innovative start-ups. My focus lies in creating product launch plans and guiding these new entrepreneurs on their quest to global relevance.

My partners have created some amazing products and services, but need direction on how to bring their innovations to market. 


They often struggle with prioritizing their work load and my experience has helped these brands focus on the big picture again. The “WHY are you doing what you do” is at the core of every launch strategy and has led to many successful brand messages.