Hello, it's Zak.
Activating brands
is what I do.

The pursuit of innovation is what drives me. Finding new ways to satisfy the needs of today, with-out adversley affecting conditions of tomorrow.

That's what I get up for.

Hello, it's Zak.
Activating brands
is what I do.

About Me

"People don't buy what you do, they buy why you do it!"

Simon Sinek

 

 

Mr. Sinek hit the nail on the head. It’s the “Why” that inspires us and ultimately makes the difference in our purchase behaviour. We all want to be around products that reflect our values. Our clothes, shoes, phone, products we love, because we trust the brands.

I am fortunate enough to have worked for some great brands that represented my values. This page is dedicated to those projects and my 20 years in the Sporting Goods Industry. Between Product Management, Global Sales, Brand-, Retail- and Product-Marketing, we ‘ve been very successful and productive.

2019: Exciting times with TReGo on German TV. We introduced our innovation to millions of viewers on Pro7’s “Das Ding des Jahres” (Gadget of the year) and even won our episode! This show put us on the map, the cycling indistry took notice and we have been on the rise since.

Partner, Sales & Marketing

The TReGo Trolley was developped to get more people to ride their bikes again. Often times, the reason we dont take our bikes, is because we cant transport anything of size, so we tend to take our car. But thanks to TReGo we can add a loading surface to our bikes and turn them into praktical cargo bike in no time. And thanks to the tilting wheels, its fun to ride, too

Partner, Global Sales & Marketing

2019: Exciting times with TReGo on German TV. We introduced our innovation to millions of viewers on Pro7’s “Das Ding des Jahres” (Gadget of the year) and even won our episode! This show put us on the map, the cycling indistry took notice and we have been on the rise since.

The TReGo Trolley was developped to get more people to ride their bikes again. Often times, the reason we dont take our bikes, is because we cant transport anything of size, so we tend to take our car. But thanks to TReGo we can add a loading surface to our bikes and turn them into praktical cargo bike in no time. And thanks to the tilting wheels, its fun to ride, too.

2008-2014
Global Retail Marketing

Defining new global retail strategies & growth visions led to an improved trade commitment. With customized Shop-in-Shop solutions and interactive product presentations, we increased product & brand interaction at retail that ultimately resulted in a higher product sell-through rate. My responsibilities enabled me to gain a full understanding for the gloabl sports retail environment. 

2004-2008
Brand Management

In close collaboration with the tennis legend himself, I led the global launch campaign for the new Boris Becker Tennis brand. It started with the design of the iconic “Serveman” Logo and incorporated innovative tennis racquets and apparel collections. The appropriate communication materials along with sponshorship arrangements with pro tour players resulted in great global exposure and ensured a succcessful brand launch.

1997-2008
Product, Sales & Marketing

Started as a Sales Representative after college and moved up to Product Manager to oversee the tennis portfolio. Together with R&D, we designed racquets with patented and award winning technologies for pros and hobby players. What followed were leading responsibilities in Global Sales and International Marketing. Defining product launch strategies, advertizing campains and implementing them with our distribution partners around the world, set the foundation to my knowledge of the international sporting goods industry.

success