The new Polar Shop-in Shop system was focused on interaction. Customers could touch & feel each training computer and received product specific information on the screen.

Enhanced product interaction with “touch & feel” solutions

2008-20014
Global Retail Marketing

Developed global retail strategies to enhance product sell-through

  • Ensured unifies Polar brand appearance and product presentation at retail
  • Created effective retail marketing support for product launches
  • Built & led team of retail specialists, ensured effective roll-out:
    • Hired, trained, guided, led personal development
  • Conducted extensive Market Research (KPI’s based on Nielsen): 
    • Analyzed retail-shopper-data & customer-development
  • Controlled global retail marketing & event budgets: 
    • Allocation & forecasting
  • Improved trade commitment with customized solutions:
    • Shop-in-Shop, interactive product presentations, etc.
    • Up to 30% increase in sales with channel specific tools
    • Enhanced brand appearance & product presentation at sports retail
  • Implemented new on-line ordering system 
  • Guided subsidiaries & distributors during implementation
  • Cooperated with the International Sales Department and country marketing teams
  • Briefed & directed external agencies on new retail solution projects: IRIS London, RTC UK, DisplayPlan, 19Ltd, TOTEMS
  • Managed production process within given budgets
  • Oversaw far east production in frequent visits (QC checks)

 

ISPO 2013 j
USA freestanding_revised2.pdf
XS Display 1
Bildschirmfoto 2013-10-18 um 13.57.32
ML Base Unit T&F Topper Retail Tool
ML T&F Topper Retail Tool
ML Retail Tool 2
Screen shot 2011-03-#53B4D3

Previous
Next

extraordinary experience

our core values

*Close collaboration with subsidiaries, focused on global brand harmonization

* Improved trade commitment with innovative interactive retail solutions 

* Set-up global Brand & Product Launch Events 

The opportunity to work for a market leader in training computer was eye opening experience. For the first time I felt the power and importance that a brand can have on the retail environment. I am forever grateful for the 6 months I spent in Oulu, Finland at the headquarter, learning a new culture, working with exceptional engineers and passionate co-workers.

As the inventor of hear rate monitors, the passion every employee had to make athletes better was infectious. 

Global Event Management

Responsible for developing Polar’s new global event appearance

  •  Managed international trade-shows (CES, ISPO, FIBO, Eurobike, etc.)
  • * Led design of new global event appearance
  • * Directed agencies during creative development
  • * Developed event strategy to fulfill market needs
  • * Ensured global consistency & local relevancy
  • * Collaborated with Country Marketing Teams to deliver event tools that were fully integrated into the overall marketing mix & supportive of brand goals
  • * Tracked event results & leveraged insights to continuously improve marketing solutions
  • * Conducted pre- and post event evaluations
  • * Cooperated with International Segment Managers to ensure successful product launches
  • * Managed strategic relationships with event agencies and organizers
  • * Briefed external agencies during development process: TOTEMS, ARNO, DisplayPlan
  • * Developed interactive presentation solutions that inspired and engaged consumers, enhanced product & brand experiences
  • * Controlled event budget to maximize ROI
  • * Managed production & set-up processes within given budgets
  • * Promoted event exposure in social media (Facebook, YouTube, etc.)
  • * Full responsibility over physical marketing goods like team outfit, flyers, give aways and the logistics to make them available locally
  • * ISPO: 140m2; CES: 100-120m2; FIBO: 90m2; Eurobike: 80m2; Marathon Events 20-60m2

Int’l Event Manager

2008 – 2014

[/vc_column_text][vc_column_text]

Responsible for developing Polar’s new global event appearance

  • * Managed international trade-shows (CES, ISPO, FIBO, Eurobike, etc.)
  • * Led design of new global event appearance
  • * Directed agencies during creative development
  • * Developed event strategy to fulfill market needs
  • * Ensured global consistency & local relevancy
  • * Collaborated with Country Marketing Teams to deliver event tools that were fully integrated into the overall marketing mix & supportive of brand goals
  • * Tracked event results & leveraged insights to continuously improve marketing solutions
  • * Conducted pre- and post event evaluations
  • * Cooperated with International Segment Managers to ensure successful product launches
  • * Managed strategic relationships with event agencies and organizers
  • * Briefed external agencies during development process: TOTEMS, ARNO, DisplayPlan
  • * Developed interactive presentation solutions that inspired and engaged consumers, enhanced product & brand experiences
  • * Controlled event budget to maximize ROI
  • * Managed production & set-up processes within given budgets
  • * Promoted event exposure in social media (Facebook, YouTube, etc.)
  • * Full responsibility over physical marketing goods like team outfit, flyers, give aways and the logistics to make them available locally
  • * ISPO: 140m2; CES: 100-120m2; FIBO: 90m2; Eurobike: 80m2; Marathon Events 20-60m2