Tennis Academy Mickey

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Delta orange:white:whitenew VT logo Kopiepolar logo

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1997-1999 & 2001-2008

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Regional

Sales Manager

June 1997 – June 1999

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International

Product Manager

June 2001 – October 2004

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International

Sales Manager

Nov 2004 – Dec 2006

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International

Marketing Manager

Jan 2007 – March 2008

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Intern. Brand Marketing Manager

Jan 2007 – March 2008

[/vc_column_text][vc_column_text]All Marketing activities for Völkl Tennis & Boris Becker Tennis

  • * Marketing launch strategies for new racquet collections:
  •        – CATAPULT, V-ENGINE, DNX, Boris Becker
  • * Executed worldwide launch plans
  • * Catalogues, flyers, add templates, etc.
  • * Photot-shoots for racquet and apparel series
  • * Lead Völkl Tennis logo update
  • * Relaunch of the new Völkl Tennis web page: www.voelkltennis.com

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Intern. Sales & Marketing Manager

Nov 2004 – Dec 2006

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  • * Focus on North America, Central & South America, Asia and Australia
  • * Creating communication strategy for product launches
  • * Customized Sales & Marketing concepts for each individual market
  • * Managed and controlled forecast- and order systems
  • * Organized Sales clinics and sales meetings
  • * Financial controlling of all international marketing & advertising activities

[/vc_column_text][vc_column_text el_position=”first last”]Product Marketing Manager

  • * Marketing activities around product launches: V-Engine, DNX, Boris Becker Retro Court, etc
  • * Advertising Agencies IRR (AUT) & Kunde Co (DK)
  • * Dealer catalogs & consumer brochures, add templates, posters, etc.
  • * Völkl Tennis internet appearance: www.voelkl-tennis.com
  • * Photo-shooting for Völkl Tennis with Boris Becker, Mats Wilander, Pat Cash, Henri Leconte
  • * Trade-marketing tools
  • * Demonstration days with sponsored players and legends:
  •    – Boris Becker, Henri Leconte, Mats Wilander, Pat Cash, Y. Noah
  •    – Radek Stepanek (ATP 9), Jiri Novak (ATP 8), Dominika Cibulkova (WTA 12), 
  •       Sam Stosur (WTA10), Ricardas Berankis (ITF 1)

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International Product Manager

June 2001 – October 2004

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Active Product Manager Racquet Sports 

Complete Tennis portfolio: Racquets, bags, apparel, & accessories (strings, grips, balls, etc.) 

  • * Tennis racquet designs, prototyping, mass production, commercialization
  • * Defined Racquet-series and specifications
  • * Real tennis innovations: 
  •       – CATAPULT, Sensor Plus Handle System, V-Engine, DNX, Power Arm, etc.
  • * External design agencies: Fuhrman Designs, Continuum, Milani, Tagger Designs 
  • * Organized & supervised international play-test team, world-wide product testing 
  • * Secure on time production and delivery 
  • * Positioned price structure of product ranges 
  • * Market trends, customer needs and competitor behavior to create future product ranges
  • * Production and Prototyping in Hong Kong & Shenzhen
  • * Commercializing concepts for market introductions

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Regional Sales Manager Mid West USA

VOLKL SPORT AMERICA

June 1997 – June 1999

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Mid West Territory Manager for all Völkl Tennis products

Sales rep in 15 states: Michigan, Indiana, Illinois, Ohio, Minnesota, Wisconsin, North & South Dakota, Kansas, Nebraska, Iowa, Missouri, Wyoming, Montana, and Idaho

  • * Provided sales assistance, servicing, clinics, and promotions for 88 accounts 
  • * Set up and managed a team of teaching professionals and VIPs in the Mid West
  • * Created a sales team of Regional Promotional Assistants throughout the Mid West
  • * Demonstration days with retailers/Country Clubs, etc.
  • * Marketing-, Promotion- and Product-development-assistant
  • * Moved to Chicago to head up the Mid West office for Völkl Tennis
  • * Demonstration days with John McEnroe in Greenwich CT, Dallas TX, Washington DC, and San Diego CA
  • * Increased dealer base form 17 to 88 accounts in the Mid West
  • * Increased sales by 440%

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