TReGo

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polar logonew VT logo KopieDelta orange:white:white

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2016-2017

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Head of Global Sales & Marketing

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Global Sales & Marketing

November 2016 – November 2017

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 Responsible for marketing activities & sales acquisitions

    • * Managed Kickstarter Campaign
    • * Launched global KICKSTARTER Campaign, reached 150% of funding goal
    • * Defined Brand- & Productpositioning strategy
    • * Produced “Concept-Introduction-Film”
    • * Defined & implemented digital marketing campaign
    • * Managed global PR relations (Bloggers, Industry Magazines, etc.)
    • * Acquired new global distribution partners & retailers
    • * Managed pricing structure (export-, wholesale- & retail-price)
    • Driving retail presence, awareness & reaching new relevant audiences
    • * Managing digital marketing platforms (copywriting & distribution)
    • * Acquired global cycling brand to license & distribute products (2019)
    • * Winner of ProSieben “Das Ding des Jahres” German TV show, episode 3 (2019)
    • Led successful KICKSTARTER Campaign (2017)

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